MMK732 - Marketing Management
Unit details
| Year | 2025 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| Previously coded as: | MPK732 |
| EFTSL value: | 0.125 |
| Unit Chair: | Trimester 1: Nichola Robertson |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | MBA704, MBA720, MBR704, MBT704, MPR732, MPT732 |
| Educator-facilitated (scheduled) learning activities - on-campus unit enrolment: | 1 x 3 hour on-campus (livestreamed) seminar (recordings provided) each week.
|
| Educator-facilitated (scheduled) learning activities - online unit enrolment: | 1 x 3 hour recorded seminar each week. |
| Typical study commitment: | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
Content
This unit examines the transformative and integrative marketing management process. A variety of topics are addressed to provide participants with key tools to take away from this exciting discipline. These include marketing strategy and planning; marketing research; segmentation, targeting and positioning; consumer behaviour; pricing considerations and approaches; integrated marketing communications; product strategy and new product development; managing place; and marketing evaluation/metrics. Marketing Management introduces participants to core marketing concepts and techniques, and importantly encourages the application of these to real world contexts.
Learning Outcomes
| ULO | These are the Unit Learning Outcomes (ULOs) for this unit. At the completion of this unit, successful students can: |
Alignment to Deakin Graduate Learning Outcomes (GLOs)
|
|---|---|---|
| ULO1 | Evaluate the key concepts, models and theories upon which the practice of marketing is based. | GLO1: Discipline-specific knowledge and capabilities |
| ULO2 | Apply the fundamental principles involved in managing marketing. | GLO1: Discipline-specific knowledge and capabilities |
| ULO3 | Analyse marketing problems and be capable of applying relevant concepts, models and theories to generate appropriate solutions. | GLO4: Critical thinking |
Assessment
| Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
|---|---|---|---|
| Assessment 1: (Individual) Blog | 1600 words | 20% | Week 8 |
| Assessment 2: (Group of 3) Case study | 3000 words | 30% | Week 10 |
| End-of-unit assessment task: Written | 2000 words | 50% | End-of-unit assessment period |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Hurdle requirement
Hurdle requirement: Achieve at least 50% of the marks available on the end-of-unit assessment to evidence a minimum proficiency in the aligned discipline learning outcomes included in this unit.
Learning resource
The texts and reading list for MMK732 can be found via the University Library.
Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current Students website.