What can I major in?
Study a Bachelor of Communication at Deakin and turn your passion for words into a meaningful career. You’ll learn how to craft content that resonates and develop specialised industry skills, with the option to major in one of the following areas.
Advertising
Do you want to hone your creative thinking and craft persuasive messages that move people to action? Designed to inspire the next generation of ‘big idea’ thinkers, advertising explores the principles and practice of advertising and builds valuable industry experience, so you'll be ready for a successful and versatile career right across the sector.
Career outcomes:
- account manager
- advertising art director
- brand specialist
- copywriter
- digital creative
- digital marketer or media specialist
- marketing communication professional
- media researcher
- media planner
- social media director
- transmedia content developer.
Digital and social media
Do you want to produce digital and social media content that drives engagement with audiences? Digital and social media explores podcasts, blogs, videos, data and analytics, augmented reality, artificial intelligence, gamification and more, so you'll graduate with the practical experience to thrive across a wide range of digital media roles.
Career outcomes:
- social media manager
- content creator
- digital producer
- brand development
- brand manager
- social media officer/coordinator
- media assistant/officer/advisor
- community engagement officer/coordinator
- social media marketing analyst
- social media specialist freelancer.
Journalism
Do you want to tell stories that matter and build a portfolio of work, ready to launch your future in the rapidly evolving media landscape? Study journalism in our specialist newsroom and produce stories that engage, entertain and inspire across print, digital, audio and video platforms.
Career outcomes:
- journalist
- news presenter
- reporter
- copywriter
- content creator
- book, magazine or newspaper editor
- copywriter
- digital content manager
- digital marketing specialist
- food writer
- foreign correspondent
- magazine writer
- media and communications adviser.
Public relations
Do you want to use your problem-solving and creative storytelling skills to build and protect the reputation of brands, people and organisations? Study public relations and develop real-world skills and networks to create inspiring campaigns, manage crises and become an adaptive communications expert.
Career outcomes:
- public relations officer
- public relations manager
- brand and social media manager
- account executive
- advertising copywriter or account manager
- customer relations officer or manager
- communication and stakeholder relations officer
- community relations officer
- digital content coordinator
- digital communications specialist
- event management officer
- government relations officer
- marketing and communications coordinator
- media and communications advisor
- media relations advisor
- social media account manager.
Minors allow you to personalise your degree even further
Creative advertising
Interpret client briefs and create compelling advertising campaigns using industry-standard equipment and processes.
Digital media
Become a critical consumer of media and explore how digital media is entwined with our cultural, political, economic and social lives.
Indigenous studies
Build understanding, recognition and validity of Aboriginal and Torres Strait Islanders' histories and ways of being.
Integrated communication
Learn how to plan, write and integrate engaging content and campaigns that are tailored to target audiences.
Journalism
Make your voice heard and produce impactful news, current affairs and feature packages across platforms.
Photojournalism
Build your skills as a visual communicator and learn how to use photography to document the world around you in meaningful ways.
Public relations
Discover how organisations adapt to uncertainty through issues management and specialist areas of practice like lobbying and advocacy.
Strategic advertising
Learn how media decisions impact audience responses and brand perceptions and the importance of aligning with brand strategy.
Join a world-class university
Discover the modern media landscape at Deakin, where communication and media studies are ranked in the top 1% of universities worldwide.
Footnotes
*QS World University Rankings by Subject 2022