Faculty of Business and Law
Read examples of how teaching teams have acted on eVALUate results and suggestions for improvement in units.
Contents
You said, we did
MIS384 Marketing Analytics
In response to student feedback, Marketing Analytics (MIS384) has undergone significant improvements. These enhancements were aimed at making the unit more relevant, engaging, and aligned with the latest industry trends and analytical tools, as well as to encourage critical thinking and ethical considerations in analytics.
We have redesigned lectures to:
- Include more trendy analytical techniques and channels such as web analytics, digital media analytics, and mobile analytics.
- Include topics on ethics and sustainability to discuss data privacy issues and regulations like GDPR
- Shift focus from delivering metrics and equations to emphasizing the analytical process and critical thinking skills.
We have redesigned seminars to:
- Introduce Google Cloud Platform and BigQuery, which are current analytical tools used in the industry
- Incorporate real-world data and cases to give students a better understanding of what industrial data looks like and the appropriate ways to deal with it
- Encourage students to propose analytical questions by themselves, and seminars delivered and around those questions. This approach encourages students to think critically and independently and generate new insights based on the analytical process.
MMK101 Marketing Fundamentals
In response to student feedback, we have embedded the following improvements in Marketing Fundamentals (MMK101):
- A greater emphasis on skill development to help students successfully complete their assessment tasks e.g., how to integrate secondary sources and data into the discussion; how to source relevant data and secondary sources; how to effectively paraphrase content; and how to develop effective marketing strategies
- Four assessment workshops to support students in developing arguments and providing supporting evidence in completing assignments. The workshops cover the following topics: analysing, interpreting and presenting industry information; segmentation and profiling; differentiation and positioning; and marketing strategy development.
MLL410 Intellectual Property
In previous versions of this unit, students have told us that these aspects of the unit have helped them to achieve the learning outcomes:
- Following the cloud site path
- Engaging with the question material eg seminar questions
- Starting the assignment early.
The following aspects of the unit have been introduced, enhanced or retained in response to feedback from students who have undertaken this unit in previous trimesters:
- We have transformed to online lecture style by experienced staff
- Increased number of practical seminar questions and longer time for seminars
- Reduction in readings eg reduction in whole case reading to use of a casebook
- We have reduced assessable content by making some sub-topics optional
- To assist students with planning, we created a bar graph with numbers of minutes per week so students could have a snapshot of class commitments for the entire unit, and the number of minutes per week were displayed at the top of each week’s page.