Our courses
Our curriculum is informed by cutting-edge research and practice. You'll enjoy hands-on experience, including industry-focused problem-solving – making it easier to transition into the workforce.
Our undergraduate courses are developed with industry, plus you’ll enjoy practical experience and networking opportunities. Or take your marketing skills to the next level with a postgraduate degree.
Research specialisations
The areas where we are developing our research strengths include:
- social and transformative marketing
- marketing and public policy
- services marketing
- marketing communication
- marketing strategy
- marketing/business education
- customer analytics and modelling.
Apply for a Masters by Research
Interested in research-level study and pathway to a PhD? Gain the skills you need to get ahead in your workplace or start your research or academic career.
Department of Marketing staff
Our staff strive to embed our strategic employability focus in our teaching and learning, and produce innovative, high-quality research that is frequently published in leading journals.
Key contacts
Alfred Deakin Professor Michael Polonsky, Head of Department
Dr Allison Ringer, Director of Teaching and Deputy Head of Department
Professor Chris Dubelaar, Director, HDR
Dr Jeffrey Rotman, Director of Researcher Development
Course directors
Associate Professor Ahmed Ferdous, Bachelor of Business
Dr Paul Harrison, MBA (Master of Business Administration)
Dr Alvin Lee, Bachelor of Commerce
Associate Professor Nichola Robertson, Master of Research (Business) and Doctor of Philosophy
Dr Jay Zenkic, Bachelor of Marketing (Psychology)
Dr Ho Yin Wong, Master of Business (Marketing) and Graduate Certificate of Marketing Technology
Academic contacts
Dr Uyen Uyen Banh, Lecturer
Associate Professor Kerrie Bridson
Associate Professor Ahmed Ferdous
Dr Paul Harrison, Senior Lecturer
Dr Alvin Lee, Senior Lecturer
Professor Brent McFerran, Professorial Research Fellow
Professor Josh Newton, Senior Lecturer
Alfred Deakin Professor Michael Polonsky
Dr Allison Ringer, Senior Lecturer
Associate Professor Nichola Robertson
Dr Jeffrey Rotman, Senior Lecturer
Professor Bernd Skiera, Professorial Research Fellow
Dr Mony Sok, Senior Lecturer
Associate Professor Ali Tamaddoni
Dr Rohan Venkatraman, Lecturer
Associate Professor Andrea Vocino
Dr Ho Yin Wong, Senior Lecturer
Dr Adnan Yusuf, Associate Lecturer
Dr Jay Zenkic, Lecturer
Research contacts
Centres
Centre for Artificial Intelligence and the Future of Business
Professor Hind Benbya, Director
Centre for Disaster Resilience and Recovery
Professor Mehmet Ulubasoglu, Director
Centre for Refugee Employment, Advocacy, Training and Education (CREATE)
Dr Karen Dunwoodie, Director
Deakin Integrated Reporting Centre
Professor Peter Carey, Research Director
IPA-Deakin SME Research Centre
Professor George Tanewski, Director
Units
Arts & Creative Industries Research and Engagement (ACiRE)
Professor Hilary Glow, Director
Better Consumption Lab
Professor Josh Newton, Director
Deakin MarTech Clinic
Associate Professor Ali Tamaddoni, Director
Deakin MarTech Clinic
Professor Andre Bonfrer, Director
Impact Finance Hub
Dr Emma Li, Director
Leadership Futures Hub
Dr Fannie Wu, Director
Women's Entrepreneurship Research Alliance
Dr Andrea North-Samardzic, Director
Join our PhD program
The Department of Marketing is seeking intellectually curious doctoral applicants with a strong academic track record who are interested in undertaking rigorous, theory-advancing research.
Journal publications
Our staff have published in many of the leading journals in the discipline, including:
- Journal of Academy Marketing Science
- International Journal of Research in Marketing
- Journal of Service Research
- Journal of Business Research
- Journal of Advertising Research
- Journal of Advertising
- Industrial Marketing Management
- Marketing Letters
- Psychological and Marketing
- Journal of Business Ethics
- European Journal of Marketing
- Journal of Consumer Psychology.
Seminars
We have a range of speakers and research partners who regularly visit Deakin to share insights and encourage debate on topics of particular interest to the department’s students.
Upcoming seminars
No upcoming seminars.
Contact us
Find out more about what we’re doing at the Department of Marketing.