MMT280 - Brand Management (Tour)
| Year: | 2025 unit information |
|---|---|
| Enrolment modes: | Trimester 3: Study Tour |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Prerequisite: | MMK277 or MMK101 |
| Corequisite: | Nil |
| Incompatible with: | MMK280, MMK380 |
| Study commitment | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
| In-person attendance requirements | This unit requires students to participate in a supervised study program in Florence, Italy. Tour Dates: To be advised |
| Note: | Faculty-led Study Tours are by application only and have limited places available. Visit the Business and law study abroad website for further information and how to apply. Please contact the Faculty WIL team at bl-wil@deakin.edu.au for any enquiries. |
Content
In today’s competitive world, a key to success is building a strong sustainable brand. This involves creating an identity for your brand by developing a captivating, positive and enduring brand image of your company, product or service. This distinguishes your brand from competitors and creates an emotional connection with your customers and other stakeholders. The brand reflects the entity’s essence, history and values, as well as its future direction. Branding is not isolated to the business world; it is fundamental in your personal development. Personal branding helps create a personality and professional identity that distinguishes you from others. This is an important attribute as you begin and progress along your career and life journey. This unit is designed to allow students to explore and apply fundamental brand management and marketing theories, frameworks and applications to different personal and corporate, product and service contexts. Moreover, this tour version of the unit enables students to experience and understand branding in an international context.
Hurdle requirement
Hurdle requirement: achieve at least 40% of the marks available on all assessment tasks to evidence a minimum proficiency in the aligned branding discipline learning outcomes included in this unit.
Unit Fee Information
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current Students website.