MBA704 - Marketing, Consumers, and the Marketplace
| Year: | 2025 unit information |
|---|---|
| Enrolment modes: | Trimester 2: Online Trimester 3: Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Cohort rule: | This unit is only available to students enrolled in M701, M501, M543, M601, M703 and M743 |
| Previously: | Marketing, Positioning and Consumers |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | MBA720, MBT720, MMK732, MMT732, MPR732 |
| Study commitment | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
| Scheduled learning activities - online | Trimester 2: 1 x 3 hour online seminar (recordings provided) each week. Trimester 3*: 3 x 2 hour online seminar (recordings provided). Plus, 3 full days intensive online seminars* (recordings provided). Students are encouraged to attend and participate in project-based activities online on the scheduled day(s) during the intensive period. *Trimester 3 2025 Intensive period will be taught on the following dates:
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Content
The unit examines the role of marketing, consumer behaviour and the organisation’s interface with the with the marketplace through the three main domains of marketing activity, viz., market orientation, diagnosis, and strategy while also considering the impact of consumption on people, planet, and profits. It blends foundational marketing concepts with a focus on decision-making at an executive level, emerging phenomena in marketing, risk assessment, stakeholder management, and problem solving.
We have designed the unit to provide you with a strategic coherence focusing on foundations of marketing diagnosis to help you to situate marketing activities within a broader strategic context.
Unit Fee Information
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current Students website.