HSH704 - Health Communication
| Year: | 2025 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Community Based Delivery (CBD)*, Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | Nil |
| Study commitment | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
| Scheduled learning activities - campus | 3 hours per week comprising 1 hour weekly lecture (recorded and accessible online) |
| Scheduled learning activities - online | 3 hours per week comprising 1 hour weekly lecture (recorded and accessible online) and |
| Note: | *National Indigenous Knowledges, Education, Research and Innovation (NIKERI) Institute students only |
Content
This unit introduces students to the politics and practice of health communication. It examines the role of mass media and digital technologies in shaping public understandings of health and illness and explores how practitioners can effectively engage with these platforms to promote health equity and drive social change. Students will delve into practical techniques and core concepts used in health communication, while critically analysing the ethical dilemmas and challenges that arise in the field.
Key topics include:
• Mass media and the construction of health problems
• Fear appeals, stigma, and the ethics of communicating for health
• Social marketing and health promotion campaigns
• Theoretical perspectives of health communication
• Health literacy
• Using media advocacy for policy change
• Contemporary challenges for health communicators
• Designing and evaluating health communication campaigns
Unit Fee Information
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current Students website.