ALR731 - Public Relations Theory and Practice
| Year: | 2025 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Online Trimester 3: Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | ALR631 |
| Study commitment | Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
| Scheduled learning activities - campus | 1 x 2-hour on-campus seminar per week |
| Scheduled learning activities - online | 1 x 2-hour online seminar per week |
Content
This unit presents a broad overview of public relations from the history of the profession, contemporary practice and future considerations. Various theoretical concepts are examined to gain an understanding of how public relations has evolved over time and how this can influence forms of communication. You will examine the role of the public relations practitioner and the organisations/sectors in which they operate.
The public relations process is examined in stages from research and planning to implementation and evaluation. There is a strong emphasis on professional codes and ensuring ethical considerations underpin communication tools and techniques used.
Unit Fee Information
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current Students website.