ALR718 - Public Relations, Activism and Social Change
| Year: | 2025 unit information |
|---|---|
| Enrolment modes: | Trimester 2: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Prerequisite: | D305 students must have passed 24 credit points of study at levels 1, 2 & 3 with a minimum WAM of 60%, otherwise Nil |
| Corequisite: | Nil |
| Incompatible with: | Nil |
| Study commitment | Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
| Scheduled learning activities - campus | 1 x 2-hour on-campus seminar per trimester in weeks 1, 2, 5, 6 1 x 2-hour online seminar per trimester in weeks 3, 4, 7, 8, 9 1 x 4-hour on-campus seminar per trimester in week 10 |
| Scheduled learning activities - online | 1 x 2-hour online seminar per week |
Content
This unit pays special attention to the public relations industry in managing conflict and social change at different stages of modernity and contexts. Drawing on a number of activist case studies, the unit emphasises a socio-cultural understanding and analysis through a ‘critical public relations’ lens in order to understand ‘PR’ and its impacts, especially for marginalised groups. This assists students to analyse movements for social change and communication campaigns through a range of novel perspectives.
Unit Fee Information
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current Students website.