ALR701 - Writing for Brands
| Year: | 2025 unit information |
|---|---|
| Enrolment modes: | Trimester 2: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Study commitment | Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
| Scheduled learning activities - campus | 1 x 2-hour on-campus seminar per week |
| Scheduled learning activities - online | 1 x 1-hour online lecture per week (recordings provided) 1 x 1-hour online seminar per week |
Content
Writing for the promotional industries requires more than formulaic or generic responses. It calls for a deep understanding of the audience and the ability to evaluate and elevate written content to ensure it responds to specific organisational objectives. In this unit, you will engage with theories of persuasion and creativity to build your knowledge and skills as a writer of promotional copy. The importance of clarity and brevity will be highlighted as you respond to tasks that will see you produce written tactics for advertising and public relations projects.
Unit Fee Information
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current Students website.