ALR301 - Public Relations Campaigns
| Year: | 2025 unit information |
|---|---|
| Enrolment modes: | Trimester 2: Burwood (Melbourne), Waurn Ponds (Geelong), Online, Community Based Delivery (CBD)* |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Prerequisite: | 2 units - one of ALR103 or ALR104 and one of ALR207 or ALR210 |
| Corequisite: | Nil |
| Incompatible with: | ALR300 |
| Study commitment | Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
| Scheduled learning activities - campus | 1 x 1-hour online lecture per week (recordings provided) 1 x 2-hour on-campus seminar per week |
| Scheduled learning activities - online | 1 x 1-hour online lecture per week (recordings provided) 1 x 2-hour online seminar per week |
| Note: | *Community Based Delivery (CBD): only for students of the National Indigenous Knowledges, Education, Research and Innovation NIKERI Institute (located at the Waurn Ponds campus) |
Content
The unit provides students with the opportunity to design a public relations campaign from start to finish. The unit requires fieldwork on a campaign designed to apply and extend knowledge of public relations practice. Topics as background for the campaign proposal include theory and models; research; planning; public opinion; presentations and evaluation. Campaigns can be chosen from several options, based on the particular interest area of the student.
Unit Fee Information
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current Students website.