ALR103 - Introduction to Public Relations
| Year: | 2025 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Online, Community Based Delivery (CBD)* Trimester 3: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Study commitment | Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
| Scheduled learning activities - campus | Trimester 1: 1 x 2-hour on-campus seminar per week Trimester 3: 5 x 4.4-hour on-campus practical experiences (workshops) per trimester in weeks 1, 3, 6, 8 & 10 |
| Scheduled learning activities - online | 1 x 2-hour online seminar per week (recordings provided) |
| Note: | *Community Based Delivery (CBD): only for students of the National Indigenous Knowledges, Education, Research and Innovation NIKERI Institute (located at the Waurn Ponds campus) |
Content
Beginning with an exploration of what public relations is (and what it is not), you’ll discover why it’s a communication field with many opportunities. The unit focuses on how businesses, non-profits, and governments use public relations to solve communication problems, find opportunities, and forge successful relationships with internal and external stakeholders, target publics and audiences. You will also learn how to research, and plan, and write a simple public relations campaign. Whether you are interested in learning more about public relations or need a foundation for further study in the field of public relations, this unit provides a solid introduction.
Unit Fee Information
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current Students website.