ALM302 - Digital Media Entrepreneurship
| Year: | 2025 unit information |
|---|---|
| Enrolment modes: | Trimester 2: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| Previously coded as: | ALC302 |
| EFTSL value: | 0.125 |
| Prerequisite: | Students must have passed 1 unit from ALM201 or ALM216 |
| Corequisite: | Nil |
| Study commitment | Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
| Scheduled learning activities - campus | 1 x 2-hour on-campus seminar per week |
| Scheduled learning activities - online | 1 x 2-hour online seminar per week |
Content
Exploring the value of entrepreneurial thinking in different contexts, your work in this unit will reflect industry best practice and contribute to your online portfolio and brand as a communications professional. Analyse and evaluate opportunities and challenges for content creators seeking to monetise their media, and organisations using social media to achieve business objectives. Through a hands-on approach using digital tools and platforms, you will build on your knowledge of content creation and social media strategy to plan and produce a creative digital media project aligned with an entrepreneurial goal and a target audience. There is scope to tailor the project to interests such as developing a campaign in a specific industry, launching a freelance media-making career, or monetising a creative project like a Substack newsletter or a YouTube channel.
Unit Fee Information
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current Students website.