ALM216 - Social Media Strategy
| Year: | 2025 unit information |
|---|---|
| Enrolment modes: | Trimester 2: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | Nil |
| Study commitment | Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
| Scheduled learning activities - campus | 1 x 2-hour on-campus seminar per week |
| Scheduled learning activities - online | 1 x 2-hour online seminar per week |
Content
Discover how to evaluate, plan, and use social media strategically to engage and inform target audiences. Using a hands-on approach, you will learn how to map a client’s existing online presence, assess and reach stakeholders, and harness digital tools for content scheduling, community management, reporting and more. In learning how to manage social media efficiently, effectively, legally and ethically, you will expand your practical skill set, enhance your portfolio and build a dynamic professional-personal brand.
Unit Fee Information
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current Students website.