ACX702 - Applied Research Methods for Communication
| Year: | 2025 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Online Trimester 2: Burwood (Melbourne), Online |
| Credit point(s): | 2 |
| EFTSL value: | 0.250 |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | ACO410, ALR732 |
| Study commitment | Students will on average spend 300-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
| Scheduled learning activities - campus | 1 x 2-hour on-campus seminar per week |
| Scheduled learning activities - online | 1 x 2-hour online seminar per week |
Content
This core unit is designed to introduce students to the range of research methods that are applied within communication research and within the communication industries.
In this unit, students will develop their ability to critically assess the credibility of an evidence-base (from data collection through to data analysis). Students will also learn how to develop and conduct quantitative and qualitative research approaches (such as content analysis and surveys) and engage audiences, consumers and organisations through stakeholder interviews and focus groups.
The combination of learning presented in this unit, from critical thinking to research capacity, is designed to support students in asking cutting edge questions and creatively responding to industry challenges.
Through the assessment tasks, students will develop a valuable portfolio, evidencing skills in research conduct and reflective professional practice. This foundation unit will provide students with a competitive edge through supporting specialised knowledge development.
Unit Fee Information
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current Students website.