ACC100 - Gutenberg to Zuckerberg: Communication in Everyday Life

Year:

2025 unit information

Enrolment modes:

Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Online, Community Based Delivery (CBD)*

Trimester 2: Burwood (Melbourne), Waurn Ponds (Geelong), Online, Community Based Delivery (CBD)*

Trimester 3: Burwood (Melbourne), Online

Credit point(s): 1
EFTSL value: 0.125
Prerequisite:

Nil

Corequisite: Nil
Incompatible with:

ALC101

Study commitment

Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

This will include educator guided online learning activities within the unit site.

Scheduled learning activities - campus

1 x 2-hour on-campus seminar per week

Scheduled learning activities - online

1 x 2-hour online seminar per week.

please note: This will include a range of activities including recordings, and synchronous and asynchronous participation in practical experiences (workshops)

Note:

*Community Based Delivery (CBD): only for students of the National Indigenous Knowledges, Education, Research and Innovation NIKERI Institute (located at the Waurn Ponds campus)

Content

Discover the complex, competing and intersecting linkages between the different communications disciplines. Gutenberg to Zuckerberg: Communication in Everyday Life explores the power of media in shaping publics and public interests, and the opportunities and challenges created in the network society. You will explore the rise of mass society and consumption, the convergence of media, the ongoing fragmentation of audiences and the changing political economy of the communications industries. Along the way, you will investigate and the analyse core concepts, themes, theories and methods that will enable you to navigate the communication disciplines.

Unit Fee Information

Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.

Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.

Estimate your fees

For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current Students website.