Retail management (Bachelor of Business Analytics)

Minor

Key information

Campuses

Burwood (Melbourne), Waterfront (Geelong)*, Online

Unit set code

MN-M30009

Aim:

This minor provides you with an understanding of what underpins management and operations in today’s retailing sector. Retail businesses are finding it increasingly difficult to compete without adopting innovation. More and more, new retailers (e.g. Amazon) are impacting the retail landscape at the expense of more traditional bricks and mortar stores. The minor places a strong emphasis on the dynamic nature of retailing, highlighting evolving trends driven by the increasing prevalence of digital marketing technologies. These technologies are changing every aspect of the retailing landscape.

Explore units

Units

  • Marketing Fundamentals

plus 3 units from:

  • Strategic Supply Chain Management ^
  • Retail Management
  • Brand Management
  • Advanced Retail Management ^
  • Please note:

    *Waterfront (Geelong) students will be required to undertake units in Online mode.

    ^Students wishing to study MIS313 must also have room for MIS171 or have studied an equivalent unit in their curriculum.