Overview
This minor provides you with an understanding of what underpins management and operations in today’s retailing sector. Retail business are finding it increasingly difficult to compete without adopting innovation. More and more, new retailers (e.g. Amazon) are impacting the retail landscape at the expense of more traditional bricks and mortar stores. The minor places a strong emphasis on the dynamic nature of retailing, highlighting evolving trends driven by the increasing prevalence of digital marketing technologies. These technologies are changing every aspect of the retailing landscape.
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