Marketing (Bachelor of Business)

Minor

Key information

Campuses

Burwood (Melbourne), Waterfront (Geelong), Online

Unit set code

MN-M30008^

Aim:

This minor focusses on developing discipline knowledge and industry-relevant practices in marketing. There is a strong focus on industry-relevant insights, the latest marketing practices, future market trends and strategy development in an ever-changing business landscape. The knowledge and skills developed within the marketing minor are complementary to anyone looking to better understand drivers to successful business outcomes.

Explore units

Units

  • Marketing Fundamentals

plus 3 units from:

  • Services Marketing
  • Consumer Behaviour
  • Integrated Marketing Communications in the Digital Age
  • Business Marketing
  • ^ Students undertaking the Marketing major (MJ-M30040) cannot undertake the minor in Marketing.