Business and digital communications (Bachelor of Business) | Deakin

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Overview

Business and digital communication practitioners are specialists who manage and coordinate relationships between organisations, agencies and the public through effective internal and external communication. With a focus on ethical and sustainable communication research and practices, the Business and Digital Communications major sequence builds key knowledge and skills in brand management, transmedia storytelling, making social, strategic public relations and the allied field of marketing communication.

Key information

Campuses

Burwood (Melbourne), Online, Waterfront (Geelong)^~

Please check each unit for campus availability as unit enrolment modes may change.

Unit set code

MJ-M32513

Explore units

Units

Making Social Media

Social Media Strategy

Digital Media Entrepreneurship

Transmedia Storytelling for Brands

Brand Management

Integrated Marketing Communications in the Digital Age

plus

Business Management Capstone ^(Capstone)

and

WIL units - 1 credit point unit, chosen from::

Business for Social Impact

Consultancy Experience

Entrepreneurship Experience

Internship

International Consultancy Experience

or

an approved one credit point international learning experience (i.e. Study program, Student exchange, Overseas short course)

Please note:

^~Waterfront (Geelong) students may be required to undertake units at the Waurn Ponds campus or Online mode.