Overview
To the visionaries and big thinkers. Are you ready to turn those qualities into a fulfilling career? Now you can with Deakin's Bachelor of Communication, majoring in Advertising.
In this major you will develop real-world skills and craft content for variety of advertising disciplines and platforms including print, digital, audio and video. You will also develop brand communication strategies for real projects, experiment with future-focused approaches to brand communication and critically evaluate the role and impact of advertising on society. With a focus on understanding your audience and analysing message effectiveness, you will be set up for a successful and versatile career.
From year one, you will connect with advertising professionals. You can also build valuable industry experience interning at an advertising agency, in-house brand or creative team.
Career outcomes
Pursue a career in agencies, or work in-house in the commercial, corporate, government and not-for-profit sectors. Deakin graduates are working in roles such as:
- Account manager
- Advertising art director
- Brand specialist
- Copywriter
- Digital creative
- Digital marketer or media specialist
- Marketing communications
- Media researcher
- Media planner
- Social media director
- Transmedia content developers.
Explore units
Units
To complete a Major sequence in Advertising complete the eight (8) units as specified below