Key facts
Duration
The time and cost can be reduced based on your previous qualifications and professional experience. This means you can fast track the masters degree from 2 years down to 1.5 years, or even 1 year duration. See entry requirements below for more information.
Locations
Current Deakin Students
To access your official course details for the year you started your degree, please visit the handbook
Course overview
Study at a top 3 business school in Victoria* and be ready for a leadership role in the sport industry. Deakin’s Master of Business (Sport Management) is Australia’s leading postgraduate sport management course that will give you the practical skills and knowledge to lead at elite, semi-elite or recreational levels.
Learn from industry experts and benefit from our connection with organisations such as the Geelong Football Club, Melbourne Vixens and Netball Victoria. These strong industry relationships feed directly into the course design and teaching. As a result, you will gain the expertise to deliver on all strategic dimensions of the industry, including marketing and promotions, governance and management, facilities and events, as well as participation development.
Are you ready to develop the business skills needed to lead in this multi-billion dollar industry?
With one of strongest sporting sectors in the world, Australians take the business of sport seriously. Underpinning this multi-billion dollar industry are the business professionals who provide direction and leadership to sporting organisations across the country. Deakin will prepare you to turn your passion into a rewarding career and graduate ready for Australia's golden decade of sport.
The Master of Business (Sport Management) has a real-world, hands-on learning focus to enable you to build workplace resilience and career success. Our sport management work-integrated learning opportunities help you combine the concepts you learn with workplace practice, integrating your knowledge as you connect and network with industry professionals.
You’ll have the opportunity to gain a global perspective on sport management through international consultancy experiences, internships, volunteering placements and study abroad programs – both face-to-face and virtual.
With options to study at our Melbourne Burwood Campus or online, you can tailor your study experience to fit your commitments. If you choose to study on campus, you will have a home advantage of being in Melbourne – one of the sport capitals of the world and home to many major sporting events like the Grand Prix, Melbourne Cup and Australian Open. Our location opens the door to potential industry experience at Melbourne’s sports precinct – with opportunities to visit, work or volunteer at the Melbourne Cricket Ground (MCG), Melbourne Park, AAMI Park or the National Sports Museum.
*AFR BOSS Best Business Schools 2024
Course information
Course structure
To complete the Master of Business (Sport Management), you must pass 8, 12 or 16 credit points. The number of credit points required may vary, depending on your entry point or how much credit you receive as recognition of prior learning (RPL) based on your professional experience and previous qualifications.
A 16-credit point Master of Business (Sport Management) includes:
- DAI001 Academic Integrity and Respect at Deakin (0-credit-point compulsory unit) in their first study period
- 10 credit points of core units
- 6 credit points of open elective units.
Most units are equal to one credit point.
As a full-time student you will study four credit points per trimester and usually undertake two trimesters per year.
All students are required to meet the University's academic progress and conduct requirements.
10
Core units
6
Elective units
16
Total units
Core units
- Introduction to the Sport Industry
- The Sport Workplace
- Sport and the Law
- Sport Marketing
- Sport Ethics and Integrity
- Financial Interpretation
- Sport Business Innovation and Technology
- Fan and Participant Engagement
- Sport Governance
- Strategic Management (Capstone)
^ MPT code denotes Study Tour version of the unit
Compulsory 0-credit point module
To be completed in the first trimester of study:-
- Academic Integrity and Respect at Deakin
Open electives
Plus 6 credit points of postgraduate open elective units including up to 2 credit points of Deakin stackable short courses (0.5cp microcredentials).
Recommended Sport Management elective units:
- Sport Business Analytics
- Sport Policy and Development
- Sport Media and Broadcasting
- Sport Events and Venue Operations
- Sport Industry Experience
Stackable short courses
Mix and match Deakin stackable short courses (0.5 credit point microcredentials) to earn up to 1 credit point of open electives, subject to eligibility. Any stacking must add up to a whole number to be used for credit. For more information, visit the Deakin stackable short course options.
Intakes by location
The availability of a course varies across locations and intakes. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Check each intake for up-to-date information on when and where you can commence your studies.
Trimester 1 - March
Trimester 2 - July
Course duration
You may be able to study available units in the optional third trimester to fast-track your degree, however your course duration may be extended if there are delays in meeting course requirements, such as completing a placement.
Mandatory student checks
Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.
Workload
You can expect to participate in a range of teaching activities each week. This could include lectures, seminars, online interactions, or professional experiences for Work Integrated Learning (WIL) units. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.
Participation requirements
Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.
Placement can occur at any time, including during standard holiday breaks. Learn about key dates at Deakin.Reasonable adjustments to participation and other course requirements will be made for students with a disability. More information available at Disability support services.
Entry requirements
Selection is based on a holistic consideration of your academic merit, work experience, likelihood of success, availability of places, participation requirements, regulatory requirements, and individual circumstances. You will need to meet the minimum academic and English language proficiency requirements to be considered for selection, but this does not guarantee admission.
Depending on your professional experience and previous qualifications, you may commence this course with admission credit and complete your course in 1 year full-time (or part-time equivalent).
Academic requirements
1 year full-time (or part-time equivalent) - 8 credit points
To be considered for admission to this degree (with 8 credit points of admission credit applied^*) you will need to meet at least one of the following criteria:
- completion of a bachelor degree (honours) (AQF 8) or higher in a related discipline
- completion of a bachelor degree in a related discipline, and at least two years' of relevant work experience (or part-time equivalent)
- completion of a graduate certificate or graduate diploma or higher in a related discipline
1.5 years full-time (or part-time equivalent) - 12 credit points
To be considered for admission to this degree (with 4 credit points of admission credit applied^*) you will need to meet at least one of the following criteria:
- completion of a bachelor degree or higher in a related discipline
- completion of a bachelor degree or higher in any discipline, and at least two years' of relevant work experience (or part-time equivalent)
2 years full-time (or part-time equivalent) - 16 credit points
To be considered for admission to this degree (without admission credit applied*) you will need to meet the following criteria:
- completion of a bachelor degree or higher in any discipline
^Related discipline degree: A ‘related discipline’ award for this course is a Bachelor degree in Business or Commerce.
^Relevant work experience: Relevant professional experience that demonstrates comprehensive knowledge of sport management or related fields.
*Recognition of prior learning will still be considered on a case-by-case basis. Learn more below.
English language proficiency requirements
To meet the English language proficiency requirements of this course, you will need to demonstrate at least one of the following:
- bachelor degree from a recognised English-speaking country
- IELTS overall score of 6.5 (with no band score less than 6.0) or equivalent
- other evidence of English language proficiency (learn more about other ways to satisfy the requirements)
Admissions information
Online studies
Deakin offers many courses which can be studied by distance education overseas.
However, international students living in Australia on a student visa, in each compulsory trimester (that is, Trimesters 1 and 2), must enrol in at least one unit that is offered as a Campus located unit and can, in addition enrol in units offered online. International students may undertake a maximum of up to one third (or equivalent) of their study as online study. Please note enrolment in one face to face unit in compulsory study periods is only allowed if the student is completing their final unit of study and will not exceed maximum one third (or equivalent) online requirement.
Recognition of prior learning
The University aims to provide students with as much credit as possible for approved prior study or informal learning.
You can refer to the recognition of prior learning (RPL) system which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.
Fees and scholarships
Fee information
Learn more about fees and your options for paying.
The tuition fees you pay are determined by the course you are enrolled in. The 'Estimated tuition fee' is provided as a guide only and represents the typical first-year tuition fees for students enrolled in this course. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Recognition of prior learning you have.
Each unit you enrol in has a credit point value. The 'Estimated tuition fee' is calculated by adding together eight credit points of a typical combination of units for this course. Eight credit points is used as it represents a typical full-time enrolment load for a year.
You can find the credit point value of each unit under the Unit Description by searching for the unit in the handbook.
Learn more about international student fees.
Scholarship options
A Deakin scholarship might change your life. If you've got something special to offer Deakin – or you just need the financial help to get you here – we may have a scholarship opportunity for you.
Postgraduate bursary
If you’re a Deakin alumnus commencing a postgraduate award course, you may be eligible to receive a 10% reduction per unit on your enrolment fees.
Apply now
Applications can be made directly to the University through StudyLink Connect - Deakin University's International Student Application Service.
We recommend engaging with a Deakin Authorised Agent who can assist you with the process and submit the application.
For information on the application process, including required documents and important dates, see the How to apply webpage.
If you need assistance, please contact us.
Pathways
Alternative exits
Careers
Career outcomes
Ideal for early to mid-career sport managers, the Master of Business (Sport Management) will help you develop your career in the business of sport, recreation and leisure.
The roles you could be aiming to build on, or apply for, include:
- competitions and event operations coordinator
- commercial partnership and sponsorship manager
- professional players’ agent
- public relations and social media manager
- sport and recreation officer within local, state or federal government
- sport business analyst or consultant
- sport club/league operations manager
- sport development/engagement officer
- sport facilities and events manager
- sport marketing and promotions manager.
Professional recognition
Deakin Business School holds both AACSB and EQUIS accreditations. These prestigious accreditations are awarded to business schools that meet strict standards of quality, academic and professional excellence, and demonstrate a commitment to ongoing improvement and innovation in their courses, ensuring our graduates are employable worldwide
Course learning outcomes
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