Key facts
Duration
The time and cost can be reduced based on your previous qualifications and professional experience. This means you can fast track the masters degree from 2 years down to 1.5 years, or even 1 year duration. See entry requirements below for more information.
Locations
Current Deakin Students
To access your official course details for the year you started your degree, please visit the handbook
Course overview
Want to develop the specialised skills to create a thriving and dynamic marketing career? Build your expertise and learn how to grow brands at one of the top 3 business schools in Victoria* with Deakin’s Master of Business (Marketing).
You will gain in-demand, contemporary marketing knowledge and develop the sharp communication and critical thinking skills that employers are looking for. Experience hands-on practical learning across martech, digital and social media marketing, marketing analytics and sustainability for business, allowing you to develop contemporary marketing knowledge that will set you apart in the industry.
Learn how to develop, implement and evaluate impactful marketing strategies and put your skills to practice with real-world learning opportunities. Throughout your degree, you will work on case studies and solve genuine industry problems, meaning you will graduate with the industry network, transferable skills and practical experience to land your dream job.
Are you ready to solve problems and execute innovative campaigns in a high-growth industry?
You will have the opportunity to specialise in another area of business or take a variety of subjects to further enhance your business skills. Tailor the course to meet your individual interests, creative ambitions and career goals.
Learn from experienced academics and teachers at the top of their fields, as well as guest lecturers from a wide range of industries who will use their career expertise to demonstrate how to apply theory in an organisational context.
You will have opportunities to network with like-minded professionals and build valuable connections in the industry. The Master of Business (Marketing) is accredited by the Australian Marketing Institute (AMI).
*AFR BOSS Best Business Schools 2024
Read MoreCourse information
- Award granted
- Master of Business (Marketing)
- Year
2025 course information
- Deakin code
- M789
- CRICOS code?
- 114322A Burwood (Melbourne)
- Level
- Higher Degree Coursework (Masters and Doctorates)
- Australian Qualifications Framework (AQF) recognition
The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 9
Course structure
The Master of Business (Marketing) is typically 8, 12 or 16 credit points. The exact number of credit points you study depends on how much credit you receive as recognition of prior learning (RPL) - your professional experience and previous qualifications - which can save you time and money.
To complete the Master of Business (Marketing), students must attain a total of 16 credit points, consisting of 11 credit points of core units, 1 credit point course elective, and 4 credit points of open elective units (which may include an optional Faculty wide specialisation), plus completion of the compulsory 0-credit point module, DAI001 Academic Integrity and Respect at Deakin.
Most units (think of units as 'subjects') are equal to 1 credit point.
11
Core units
1
Course elective
4
Elective units
16
Total
Core units
^MPT denotes study tour
Compulsory 0-credit point module
To be completed in the first trimester of study:-
Course elective units
Complete 1 credit point from the following:
or
Open elective units
The remaining 4 credit points may be selected from:
- postgraduate units offered by the University (subject to eligibility)
- a faculty-wide specialisation
Specialisations
Refer to the details of each specialisation for availability.
- Accounting
- Artificial Intelligence for Business
- Digital Finance
- Digital Transformation
- Event Management
- Finance
- Financial Planning
- Human Resource Management
- Information Systems
- International Trade and Business
- Leadership
- Management Consulting
- Professional Practice
- Project Management
- Property and Real Estate
- Supply Chain Management
Intakes by location
The availability of a course varies across locations and intakes. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Check each intake for up-to-date information on when and where you can commence your studies.
Trimester 1 - March
- Start date: March
- Available at:
- Burwood (Melbourne)
- Online
Trimester 2 - July
- Start date: July
- Available at:
- Burwood (Melbourne)
- Online
Course duration
Course duration may be affected by delays in completing course requirements, such as failing of units or accessing or completing placements.
Mandatory student checks
Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.
Workload
You can expect to participate in a range of teaching activities each week. This could include lectures, seminars, online interactions, or professional experiences for Work Integrated Learning (WIL) units. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.
Participation requirements
Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.
Placement can occur at any time, including during standard holiday breaks. Learn about key dates at Deakin.Reasonable adjustments to participation and other course requirements will be made for students with a disability. More information available at Disability support services.
Entry requirements
Selection is based on a holistic consideration of your academic merit, work experience, likelihood of success, availability of places, participation requirements, regulatory requirements, and individual circumstances. You will need to meet the minimum academic and English language proficiency requirements or higher to be considered for selection, but this does not guarantee admission.
A combination of qualifications and experience may be deemed equivalent to minimum academic requirements.
Academic requirements
To be considered for admission to this degree you will need to meet the following criteria:
1 year full-time (or part-time equivalent) - 8 credit points
To be considered for admission to this degree (with 8 credit points of admission credit applied^*) you will need to meet at least one of the following criteria:
- bachelor honours (AQF8) degree in a related discipline*
- bachelor degree in a related discipline*, plus two years relevant work experience^
- graduate certificate or graduate diploma in a related discipline*
- evidence of academic capability judged to be equivalent
1.5 years full-time (or part-time equivalent) - 12 credit points
To be considered for admission to this degree (with 4 credit points of admission credit applied^*) you will need to meet at least one of the following criteria:
- bachelor degree or higher in a related discipline*
- bachelor degree in any discipline, plus two years relevant work experience^
- evidence of academic capability judged to be equivalent
2 years full-time (or part-time equivalent) - 16 credit points
To be considered for admission to this degree (without admission credit applied) you will need to meet at least one of the following criteria:
- bachelor degree or other qualification at a higher AQF level in any discipline
- evidence of academic capability judged to be equivalent
*A related discipline award for this course is a Bachelor degree in Marketing or a Bachelor degree in Commerce or Business with a major of minor in Marketing.
^Relevant work experience can be classified into three categories. The first category includes individuals who have spent several years in the marketing field, holding positions such as marketing executives, marketing managers, Chief Marketing Officers (CMOs), marketing analysts, marketing content creators, and marketing supervisors. The second category encompasses individuals who have held senior leadership roles, which may extend beyond the marketing discipline, including positions such as Chief Executive Officers (CEOs), directors, Chief Financial Officers (CFOs), and general managers. The third category consists of individuals who have successfully operated their own businesses for a number of years.
English language proficiency requirements
To meet the English language proficiency requirements of this course, you will need to demonstrate at least one of the following:
- bachelor degree from a recognised English-speaking country
- IELTS overall score of 6.5 (with no band score less than 6.0) or equivalent
- Other evidence of English language proficiency (learn more about other ways to satisfy the requirements)
Admissions information
Learn more about Deakin courses and how we compare to other universities when it comes to the quality of our teaching and learning.
Not sure if you can get into Deakin postgraduate study? Postgraduate study doesn’t have to be a balancing act; we provide flexible course entry and exit options based on your desired career outcomes and the time you are able to commit to your study.
Recognition of prior learning
The University aims to provide students with as much credit as possible for approved prior study or informal learning.
You can refer to the recognition of prior learning (RPL) system which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.
Fees and scholarships
Fee information
The tuition fees you pay are determined by the course you are enrolled in. The 'Estimated tuition fee' is provided as a guide only and represents the typical first-year tuition fees for students enrolled in this course. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Recognition of prior learning you have.
Each unit you enrol in has a credit point value. The 'Estimated tuition fee' is calculated by adding together eight credit points of a typical combination of units for this course. Eight credit points is used as it represents a typical full-time enrolment load for a year.
You can find the credit point value of each unit under the Unit Description by searching for the unit in the handbook.
Learn more about international student fees.
Scholarship options
A Deakin scholarship might change your life. If you've got something special to offer Deakin – or you just need the financial help to get you here – we may have a scholarship opportunity for you.
Postgraduate bursary
If you’re a Deakin alumnus commencing a postgraduate award course, you may be eligible to receive a 10% reduction per unit on your enrolment fees.
Apply now
Applications can be made directly to the University through StudyLink Connect - Deakin University's International Student Application Service.
We recommend engaging with a Deakin Authorised Agent who can assist you with the process and submit the application.
For information on the application process, including required documents and important dates, see the How to apply webpage.
If you need assistance, please contact us.
Pathways
Alternative exits
- Graduate Certificate of Business (Marketing) (M589)
- Graduate Diploma of Business (Marketing) (M689)
Careers
Career outcomes
As a graduate of Deakin’s Master of Business (Marketing) you will be equipped with the practical skills, industry knowledge and professional network required to work as a professional marketer in a range of industries and organisations. You will be qualified and have the entrepreneurial ability to work across traditional marketing (brands, markets, product and research), non-traditional marketing (digital marketing, analytics, creative, CRM and e-commerce) or agency work (communications and content).
You will develop highly sought-after skills to make an impact across a wide range of careers, including roles as a:
- brand manager
- content developer and manager
- digital marketing manager
- director of marketing
- marketing manager
- marketing officer
- market research manager
- marketing specialist
- social media manager.
Professional recognition
Deakin Business School holds both AACSB and EQUIS accreditations. These prestigious accreditations are awarded to business schools that meet strict standards of quality, academic and professional excellence, and demonstrate a commitment to ongoing improvement and innovation in their courses, ensuring our graduates are employable worldwide.
The Master of Business (Marketing) is accredited by the Australian Marketing Institute (AMI). This means the program has been rigorously vetted by a third-party to ensure the quality and suitability of the curriculum to meet the needs of future practitioners.
Course learning outcomes
Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.
| Deakin Graduate Learning Outcomes | Course Learning Outcomes |
|---|---|
| Discipline-specific knowledge and capabilities | Evaluate and apply advanced concepts and theories relating to marketing and business management. |
| Communication | Apply effective communication skills in marketing and business contexts. |
| Digital literacy | Obtain, manage, interpret and disseminate appropriate marketing information using digital technologies. |
| Critical thinking | Apply critical analysis skills to the (business) marketing environment. |
| Problem solving | Develop and apply problem solving skills and creativity to conceptualise, construct and recommend solutions for complex business issues facing local and international organisations. |
| Self-management | Apply self-management skills to work and learn independently and take responsibility for personal and professional development. |
| Teamwork | Collaborate with people from differentbackgrounds and contribute to the management of business and marketing teams. |
| Global citizenship | Engage as a marketing professional in a manner reflective of an understanding of ethical principles, professional codes of conduct and cultural variations. |