Key facts
Duration
1 year part-time
Locations
Current Deakin Students
To access your official course details for the year you started your degree, please visit the handbook
Course overview
The world of marketing is witnessing a dramatic transformation. How organisations work and implement marketing in practice is changing at breakneck speed. It is crucial that practitioners of the future are skilled across a vast set of marketing technology solutions. Supercharge your career prospects and earning potential in under 12 months with Deakin’s Graduate Certificate of Marketing Technology.
This course equips marketing professionals with the essential MarTech knowledge and capabilities to drive business success. Suited to anyone who wishes to enhance their existing marketing expertise with the latest thinking about technology enhanced marketing practice, you will learn from award-winning practitioners and academics with valuable industry insights.
Want to propel your career prospects with sought-after MarTech skills?
Developed in response to industry demand, the Graduate Certificate of Marketing Technology is a step up from digital marketing. Critically, your learning is delivered by Deakin Business School, ensuring a commercial sustainability lens on marketing benefits and outcomes. Your instructors blend the world’s best minds in marketing science and practice. They possess strong applied technology and analytical skills and are published in the most elite business journals in the world.
The graduate certificate prepares you to be able to:
- Design or recommend a strategic MarTech eco-system suitable for your organisation.
- Activate data insights and assure marketing performance.
- Design and manage customer interactions holistically over the entire customer journey.
- Embrace artificial intelligence, automation and technology platforms.
Course information
- Award granted
- Graduate Certificate of Marketing Technology
- Year
2025 course information
- Deakin code
- M560
- Level
- Postgraduate (Graduate Certificate and Graduate Diploma)
- Australian Qualifications Framework (AQF) recognition
The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8
Course structure
To complete the Graduate Certificate of Marketing Technology, students must attain a total of 4 credit points, consisting of 4 credit points of core units, plus completion of the compulsory 0-credit point module, DAI001 Academic Integrity and Respect at Deakin.
Most units (think of units as 'subjects') are equal to 1 credit point.
Core units
Compulsory 0-credit point module
To be completed in the first trimester of study:-
Intakes by location
The availability of a course varies across locations and intakes. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Check each intake for up-to-date information on when and where you can commence your studies.
Trimester 1 - March
- Start date: March
- Available at:
- Online
This course is offered part-time only in Trimester 1 and Trimester 2
Trimester 2 - July
- Start date: July
- Available at:
- Online
Please note this course is part-time only.
Course duration
Course duration may be affected by delays in completing course requirements, such as failing of units or accessing or completing placements.
Mandatory student checks
Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.
Workload
You can expect to participate in a range of teaching activities each week. This could include lectures, seminars, online interactions, or professional experiences for Work Integrated Learning (WIL) units. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.
Participation requirements
Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.
Placement can occur at any time, including during standard holiday breaks. Learn about key dates at Deakin.Reasonable adjustments to participation and other course requirements will be made for students with a disability. More information available at Disability support services.
Work experience
This course does not require students to complete compulsory work integrated learning units.
Entry requirements
Selection is based on a holistic consideration of your academic merit, work experience, likelihood of success, availability of places, participation requirements, regulatory requirements, and individual circumstances. You will need to meet the minimum academic and English language proficiency requirements or higher to be considered for selection, but this does not guarantee admission.
A combination of qualifications and experience may be deemed equivalent to minimum academic requirements.
Academic requirements
To be considered for admission to this degree you will need to meet at least one of the following criteria:
- completion of a bachelor degree or higher
- two years of relevant work experience (or part time equivalent)*
*Relevant work experience can be classified into three categories. The first category includes individuals who have spent several years in the marketing field, holding positions such as marketing executives, marketing managers, Chief Marketing Officers (CMOs), marketing analysts, marketing content creators, and marketing supervisors. The second category encompasses individuals who have held senior leadership roles, which may extend beyond the marketing discipline, including positions such as Chief Executive Officers (CEOs), directors, Chief Financial Officers (CFOs), and general managers. The third category consists of individuals who have successfully operated their own businesses for a number of years.
English language proficiency requirements
To meet the English language proficiency requirements of this course, you will need to demonstrate at least one of the following:
- bachelor degree from a recognised English-speaking country
- IELTS overall score of 6.5 (with no band score less than 6.0) or equivalent
- other evidence of English language proficiency (learn more about other ways to satisfy the requirements)
Admissions information
Learn more about Deakin courses and how we compare to other universities when it comes to the quality of our teaching and learning.
Not sure if you can get into Deakin postgraduate study? Postgraduate study doesn’t have to be a balancing act; we provide flexible course entry and exit options based on your desired career outcomes and the time you are able to commit to your study.
Online studies
Deakin offers many courses which can be studied by distance education overseas.
However, international students living in Australia on a student visa, in each compulsory trimester (that is, Trimesters 1 and 2), must enrol in at least one unit that is offered as a Campus located unit and can, in addition enrol in units offered online. International students may undertake a maximum of up to one third (or equivalent) of their study as online study. Please note enrolment in one face to face unit in compulsory study periods is only allowed if the student is completing their final unit of study and will not exceed maximum one third (or equivalent) online requirement.
Recognition of prior learning
If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for Recognition of prior learning. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your Recognition of prior learning.
Your Recognition of prior learning is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.
You can also refer to the recognition of prior learning (RPL) system which outlines the credit that may be granted towards a Deakin University degree.
Fees and scholarships
Fee information
The tuition fees you pay are determined by the course you are enrolled in. The 'Estimated tuition fee' is provided as a guide only and represents the typical tuition fees for students completing this course within the same year they started. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Recognition of prior learning you have.
The 'Estimated tuition fee' is calculated by adding together four credit points of study. Four credit points is used as it represents a typical enrolment load for a Graduate Certificate.
Each unit you enrol in has a credit point value. You can find the credit point value of each unit under the Unit Description by searching for the unit in the handbook.
Learn more about tuition fees.
Scholarship options
A Deakin scholarship might change your life. If you've got something special to offer Deakin – or you just need the financial help to get you here – we may have a scholarship opportunity for you.
Postgraduate bursary
If you’re a Deakin alumnus commencing a postgraduate award course, you may be eligible to receive a 10% reduction per unit on your enrolment fees.
Apply now
Applications can be made directly to the University through StudyLink Connect - Deakin University's International Student Application Service.
We recommend engaging with a Deakin Authorised Agent who can assist you with the process and submit the application.
For information on the application process, including required documents and important dates, see the How to apply webpage.
If you need assistance, please contact us.
Careers
Career outcomes
Whether you’re currently working in the industry or looking to move into a tech-oriented marketing role, you will be well prepared to excel in a variety of positions including:
- email marketing specialist
- digital media manager
- marketing analyst
- media coordinator
- media manager
- search engine marketing manager
- search engine optimisation analyst
- search manager
- social media coordinator.
Professional recognition
Deakin Business School holds both AACSB and EQUIS accreditations. These prestigious accreditations are awarded to business schools that meet strict standards of quality, academic and professional excellence, and demonstrate a commitment to ongoing improvement and innovation in their courses, ensuring our graduates are employable worldwide.
Course learning outcomes
Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.
| Deakin Graduate Learning Outcomes | Course Learning Outcomes |
|---|---|
| Discipline-specific knowledge and capabilities | Apply specialised knowledge of marketing technology to manage marketing activities effectively and efficiently |
| Communication | Communicate in marketing and business contexts using appropriate tools and techniques |
| Digital literacy | Obtain, manage, interpret and disseminate appropriate marketing information using marketing technology to optimise marketing activity outcomes |
| Critical thinking | Critically analyse, evaluate and synthesise marketing data, information, and theories for marketing decision-making |
| Problem solving | Use marketing technology to generate Marketing solutions to complex, real-world problems |
| Self-management | Not explicitly addressed as a learning outcome in this award |
| Teamwork | Not explicitly addressed as a learning outcome in this award |
| Global citizenship | Engage professionally with the social, cultural, and ethical issues that affect marketing globally |