Key facts
Duration
Locations
Key dates
Direct applications to Deakin for Trimester 1 2025 close 16 February 2025
Current Deakin Students
To access your official course details for the year you started your degree, please visit the handbook
Course overview
Expand your professional toolkit and take a step towards your dream marketing career with Deakin’s Graduate Certificate of Business (Marketing). Whether you’re looking for new skills to boost your current role or contemplating a career change, this course is the perfect introduction to the dynamic field of marketing.
Master the fundamentals of consumer behaviour and marketing management and develop in-demand practical skills that employers are looking for. Tailor the course to meet your individual career aspirations, with the opportunity to study a range of future-focused areas like MarTech, digital and social media marketing, design thinking, marketing analytics or sustainability for business.
Do you want to develop practical, in-demand marketing skills and grow your career?
Learn from experienced academics and teachers at the top of their fields, as well as guest lecturers from a wide range of industries who will use their career expertise to demonstrate how to apply theory in an organisational context.
You will have opportunities to network with like-minded professionals and build valuable connections in the industry. This course can be used as a pathway to enter the Master of Business (Marketing) and a step towards your ultimate career.
Read MoreCourse information
- Award granted
- Graduate Certificate of Business (Marketing)
- Year
2025 course information
- Deakin code
- M589
- CRICOS code?
- 114321B Burwood (Melbourne)
- Level
- Postgraduate (Graduate Certificate and Graduate Diploma)
- Australian Qualifications Framework (AQF) recognition
The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8
Course structure
To complete the Graduate Certificate of Business (Marketing), students must attain a total of 4 credit points comprising of 2 credit points of core units, 2 credit points of course electives, plus completion of the compulsory 0-credit point module, DAI001 Academic Integrity and Respect at Deakin.
Core units
^MMT denotes Study Tour version of the unit
Compulsory 0-credit point module
To be completed in the first trimester of study:-
Course elective units
Plus 2 credit points from the following units:
Intakes by location
The availability of a course varies across locations and intakes. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Check each intake for up-to-date information on when and where you can commence your studies.
Trimester 1 - March
- Start date: March
- Available at:
- Burwood (Melbourne)
- Online
Trimester 2 - July
- Start date: July
- Available at:
- Burwood (Melbourne)
- Online
Course duration
Course duration may be affected by delays in completing course requirements, such as failing of units or accessing or completing placements.
Mandatory student checks
Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.
Workload
You can expect to participate in a range of teaching activities each week. This could include lectures, seminars, online interactions, or professional experiences for Work Integrated Learning (WIL) units. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.
Participation requirements
Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.
Reasonable adjustments to participation and other course requirements will be made for students with a disability. More information available at Disability support services.
Work experience
This course does not require students to complete compulsory work integrated learning units.
Entry requirements
Selection is based on a holistic consideration of your academic merit, work experience, likelihood of success, availability of places, participation requirements, regulatory requirements, and individual circumstances. You will need to meet the minimum academic and English language proficiency requirements or higher to be considered for selection, but this does not guarantee admission.
A combination of qualifications and experience may be deemed equivalent to minimum academic requirements.
Academic requirements
To be considered for admission to this degree you will need to meet at least one of the following criteria:
- completion of a bachelor degree or higher in any discipline
- at least two years’ relevant work experience* (or part-time equivalent)*
*Relevant work experience can be classified into three categories. The first category includes individuals who have spent several years in the marketing field, holding positions such as marketing executives, marketing managers, Chief Marketing Officers (CMOs), marketing analysts, marketing content creators, and marketing supervisors. The second category encompasses individuals who have held senior leadership roles, which may extend beyond the marketing discipline, including positions such as Chief Executive Officers (CEOs), directors, Chief Financial Officers (CFOs), and general managers. The third category consists of individuals who have successfully operated their own businesses for a number of years.
English language proficiency requirements
To meet the English language proficiency requirements of this course, you will need to demonstrate at least one of the following:
- bachelor degree from a recognised English-speaking country
- IELTS overall score of 6.5 (with no band score less than 6.0) or equivalent
- other evidence of English language proficiency (learn more about other ways to satisfy the requirements)
Admissions information
Learn more about Deakin courses and how we compare to other universities when it comes to the quality of our teaching and learning.
Not sure if you can get into Deakin postgraduate study? Postgraduate study doesn’t have to be a balancing act; we provide flexible course entry and exit options based on your desired career outcomes and the time you are able to commit to your study.
Recognition of prior learning
The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.
You can also refer to the recognition of prior learning (RPL) system which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.
Fees and scholarships
Fee information
Learn more about fees and your options for paying.
The available fee places for this course are detailed above. Not all courses at Deakin have Commonwealth supported places available.
The 'Estimated tuition fee' is provided as a guide only and represents the typical tuition fees for students completing this course within the same year they started. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Recognition of prior learning you have.
The 'Estimated tuition fee' is calculated by adding together four credit points of study. Four credit points is used as it represents a typical enrolment load for a Graduate Certificate.
Each unit you enrol in has a credit point value. The 'Estimated tuition fee' is calculated by adding together four credit points of a typical combination of units for your course.
You can find the credit point value of each unit under the Unit Description by searching for the unit in the handbook.
Learn more about fees and available payment options.
FEE-HELP calculator
What is FEE-HELP?
FEE-HELP loans cover up to 100% of tuition fees for eligible students. By taking out a FEE-HELP loan, the government pays your tuition fees directly to Deakin, and the balance is repaid from your employment income - but only once you're earning over $54,435.
Please note: fees shown by the calculator are indicative only and based on 2025 rates. Actual fees may vary. We advise confirming fees with Prospective Student Enquiries prior to enrolment.
Estimate your FEE-HELP
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Your estimated FEE-HELP repayments
- $* is the estimated full cost for a Graduate Certificate of Business (Marketing) (2 credit points), based on the 2025 fees.
- is the annual FEE-HELP payment, based on your current salary
- of your current salary be spent on FEE-HELP
*Disclaimer
Deakin University (Deakin):
- gives no warranty and accepts no responsibility for the currency, accuracy or the completeness of the information provided;
- advises users that no reliance should be placed upon on the information provided, and;
- instructs users that they should confirm the actual course fee with Prospective Student Enquiries prior to enrolment.
This tool provides indicative information about the fees that will be payable in respect of courses and subjects offered to prospective students domiciled in Australia during the periods indicated.
Please note that the fees shown by the calculator are indicative only and actual fees may vary. Users are advised to confirm the actual course fee with Prospective Student Enquiries prior to enrolment.
The estimated course fee is based on the tuition fee costs applicable to a domestic full time student commencing the course in Trimester 1 and studying full time for the duration of the course but:
- does not include non-tuition costs that may apply, such as Student Services and Amenities Fees (SSAF);
- does not take into account any scholarships or bursaries awarded to the student (including the 10% Deakin alumni discount);
- assumes the maximum number of units that need to be successfully completed actual number completed may be reduced if recognition of prior learning is granted;
- assumes that no exceptional, or non-typical, circumstances apply to the proposed course of study;
- assumes that the options that the user selects are appropriate for the course of study that they intend to undertake;
- where fees are estimated for future years those fee will be subject to annual increases in accordance with increases in the cost of course delivery.
Scholarship options
A Deakin scholarship might change your life. If you've got something special to offer Deakin – or you just need the financial help to get you here – we may have a scholarship opportunity for you.
Postgraduate bursary
If you’re a Deakin alumnus commencing a postgraduate award course, you may be eligible to receive a 10% reduction per unit on your enrolment fees.
Apply now
To apply, create an account in the Deakin Application Portal, enter your personal details and education experience, upload supporting documents and submit. Need help? Play this video, or contact one of our friendly future student advisers on 1800 693 888 or submit an online enquiry.
For more information on the application process and closing dates, see the How to apply webpage. If you're still having problems, please contact us for assistance.
Pathways
This course can be a pathway to:
Master of Business (Marketing) (M789)
Further study options
M789 Master of Business (Marketing)
Contact information
Our friendly advisers are available to speak to you one-on-one about your study options, support services and how we can help you further your career.
- Call us: 1800 693 888 Monday – Friday, 9am–5pm
- Live Chat: Monday - Friday
- Submit an online enquiry
- Help hub find common and trending questions and answers
Careers
Career outcomes
As a graduate of Deakin’s Graduate Certificate of Business (Marketing) you may find employment in areas such as:
- brand manager
- content developer
- digital marketing officer
- marketing officer
- social media officer.
Course learning outcomes
Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.
| Deakin Graduate Learning Outcomes | Course Learning Outcomes |
|---|---|
| Discipline-specific knowledge and capabilities | Evaluate and apply advanced concepts and theories relating to marketing and business management. |
| Communication | Apply effective communication skills in marketing and business contexts. |
| Digital literacy | Not explicitly addressed as a learning outcome in this award. |
| Critical thinking | Apply critical analysis skills to the (business) marketing environment. |
| Problem solving | Create solutions to various marketing problems in real-world contexts and complex marketing applications. |
| Self-management | Not explicitly addressed as a learning outcome in this award. |
| Teamwork | Not explicitly addressed as a learning outcome in this award. |
| Global citizenship | Not explicitly addressed as a learning outcome in this award. |