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Bachelor of Commerce/Bachelor of Communication

Undergraduate degree

Gain a strong foundation in commerce while developing an understanding of complex audiences and media effectiveness. Graduate with double the skills.

Key facts

Duration

4 years full-time

Current Deakin Students

To access your official course details for the year you started your degree, please visit the handbook

Course overview

Deakin's Bachelor of Commerce/Bachelor of Communication empowers you to solve the problems of the future and be part of the next generation of 'big idea' thinkers. In this combined course, you will learn to think more critically as you gain a strong foundation in all aspects of commerce at Deakin's world-class business school. Choose from eight commerce majors, from accounting to financial planning, and graduate with a globally recognised degree.  At the same time, you can choose a communication major, from public relations to journalism. Take the opportunity to hone your skills to become an effective communicator creating content that resonates with different audiences.

Both degrees offer opportunities to get involved in hands-on learning including overseas study tours, international and domestic internships, work placements and exchanges. Graduate with a combination of sought-after skills in just four years and be ready for an exciting career in your chosen field.

Want versatile, job-ready skills in both commerce and communication?

In the Bachelor of Commerce/Bachelor of Communication you will study a range of topics across both areas.

  • Develop your business knowledge through one of our commerce majors:
  • accounting
  • economics
  • finance
  • financial planning
  • human resources management
  • management
  • management information systems
  • marketing.

Explore the complementary communication component and strengthen your understanding of the principles and practice of advertising, brand communication for the digital era, complex audiences, media effectiveness and creative thinking. Key study areas include:

  • advertising^
  • journalism
  • public relations
  • digital and social media^.

Because your teachers are active in their fields, you will enjoy a classroom that is innovative, contemporary and provides industry expertise. Plus, you will have the chance to grow your connections through their professional networks.

^Advertising and Digital and Social Media major sequence not offered at Waurn Ponds Campus.

Read More

Course information

Award granted
Bachelor of Commerce / Bachelor of Communication
Year

2025 course information

VTAC code
1400411463 - Waterfront (Geelong), International full-fee paying place
1400511463 - Burwood (Melbourne), International full-fee paying place
Deakin code
D360
CRICOS code?
111439A Burwood (Melbourne), Waterfront (Geelong)
Level
Undergraduate
Australian Qualifications Framework (AQF) recognition

The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7

Course structure

To qualify for the award of Bachelor of Commerce/Bachelor of Communication, students must complete 16 credit points from the M300 Bachelor of Commerce and 16 credit points from the A318 Bachelor of Communication, plus the compulsory 0-credit point module, DAI001 Academic Integrity and Respect at Deakin

16

Commerce units

16

Communication units

32

Total

Students will undertake 16 credit points from M300 Bachelor of Commerce and 16 credit points from A318 Bachelor of Communication.
Course requirements for both M300 Bachelor of Commerce and A318 Bachelor of Communication must be satisfied as below:

Compulsory 0-credit point unit:-

To be completed in the first trimester of study:-

  • Academic Integrity and Respect at Deakin
  • Plus

    16 credit points of Commerce coded units:-

    8 credit points of core units (MAA103, MAF101, MAE101, MWL101 (or AWL100*), MIS171, MMM132, MLC101, MMK101)

    one Commerce major sequence of 8 credit points must be included

    Level 3 - at least 4 credit points from the Faculty of Business and Law 

    *Please note:

    - MWL101 (Commerce core unit) and AWL100 (Arts employability sequence unit) are incompatible; therefore, students must choose from either MWL101 or AWL100.
    - If AWL100 is chosen in place of MWL101 for the M300 Bachelor of Commerce core unit, students must choose a further 1 credit point elective unit from the range of units listed in M300 not previously studied.

    16 credit points of Communications coded units:-

    • 3 credit points of thematic core units (ACC100, ACC213, ACC310)
    • 3 credit points of employability sequence units (inclusive of either AWL100 or MWL101)
    • 1 major sequence (8 credit points) as described under the course A318 Bachelor of Communication
    • 2 credit points of Communications electives from either second or third year.

    Thematic core:

  • Gutenberg to Zuckerberg: Communication in Everyday Life
  • Dilemmas, Defamation, Deception and Disinformation
  • Communication Futures
  • Employability Sequence:

  • Your Future Direction *
  • Plus one credit point from:

  • Leadership and Transformation
  • Communication and Persuasive Presentation
  • Entrepreneurial Mindset
  • Expand Your Experience
  • Plus 1 credit point from:

  • Internship
  • Enhance Your Experience
  • Your Professional Story
  • All Bachelor of Communication students are required to complete at least one major sequences from the following list:

    Bachelor of Communication major sequences

    *Please note:

    - MWL101 (Commerce core unit) and AWL100 (Arts employability sequence unit) are incompatible; therefore, students must choose from either MWL101 or AWL100.
    - If MWL101 is chosen in place of AWL100 as the A318 Bachelor of Communication employability sequence unit, students must choose a further 1 credit point elective unit from the range of units listed in A318 not previously studied.

    Intakes by location

    The availability of a course varies across locations and intakes. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Check each intake for up-to-date information on when and where you can commence your studies.

    Trimester 1 - March

    • Start date: March
    • Available at:
      • Burwood (Melbourne)
      • Waterfront (Geelong)
      • Online

    Trimester 2 - July

    • Start date: July
    • Available at:
      • Burwood (Melbourne)
      • Waterfront (Geelong)
      • Online

    Trimester 3 - November

    • Start date: November
    • Available at:
      • Burwood (Melbourne)
      • Online

    Students enrolled at Waterfront (Geelong) campus in this combined course will be required to undertake units of study at both Waurn Ponds (Geelong) and Waterfront (Geelong).

    Course duration

    Course duration may be affected by delays in completing course requirements, such as failing of units or accessing or completing placements.

    Mandatory student checks

    Any unit which contains work integrated learning, a community placement or interaction with the community may require a police check, Working with Children Check or other check.

    Participation requirements

    Reasonable adjustments to participation and other course requirements will be made for students with a disability. More information available at Disability support services.

    Work experience

    Elective units may provide the opportunity for Work Integrated Learning experiences.

    Entry requirements

    Selection is based on a holistic consideration of your academic merit, work experience, likelihood of success, availability of places, participation requirements, regulatory requirements, and individual circumstances. You will need to meet the minimum academic and English language proficiency requirements to be considered for selection, but this does not guarantee admission.

    A combination of qualifications and experience may be deemed equivalent to minimum academic requirements.

    If you don't meet the academic entry requirements as outlined in the tabs below, or haven't completed Year 12, or don't hold any relevant qualifications, the STAT (Skills for Tertiary Admissions Test) Multiple Choice (MC) may be an option for you to meet course entry requirements.

    Academic requirements

    Current or recent secondary education

    If you're currently studying Year 12, or completed Year 12 in the last two years, you will need to meet all the following criteria to be considered for admission to this degree:

    Year 12 prerequisite subjects

    • Units 3 and 4: a study score of at least 25 in English EAL (English as an Additional Language) or at least 20 in English other than EAL

    ATAR

    This course uses the ATAR as part of its selection consideration.

    Higher education

    If you have undertaken higher education studies after secondary schooling, you will need to meet all the following criteria to be considered for admission to this degree:

    • successful completion of at least two credit points in an equivalent (AQF Level 7) bachelor degree. 

    Vocational education

    If you have undertaken any Vocational Education and Training (VET) study after secondary school, you will need to meet at least one of following criteria to be considered for admission to this degree:

    • completion of a certificate IV or higher in a related discipline
    • completion of a diploma or higher in any discipline
    • at least 50% completion of a diploma or higher in a related discipline

    Work and life experience

    If you finished Year 12 more than three years ago, or did not finish Year 12, and haven’t undertaken any further study, you may be considered for admission to this degree based on your work, volunteer and/or life experience.

    Submit a cover letter outlining your motivation to study, previous education and employment history, and how this course can assist your career aspirations or progression. Think of it as a job application cover letter – it should be relevant and demonstrate your commitment and interest in this course or study area.

    English language proficiency requirements

    To meet the English language proficiency requirements of this course, you will need to demonstrate at least one of the following:

    • Victorian Certificate of Education (VCE) English Units 3 and 4: Study score of 25 in English as an Additional Language (EAL) or 20 in any other English
    • IELTS overall score of 6.0 (with no band score less than 6.0) or equivalent
    • other evidence of English language proficiency (learn more about other ways to satisfy the requirements)

    Selection adjustments

    Subject adjustment

    A study score of 30 in Maths: Mathematical Methods or Maths: Specialist Mathematics equals 3 aggregate points per study. A study score of 30 in any Business, English other than EAL, any Information Technology or Maths: Further Mathematics equals 2 aggregate points per study. Overall maximum of 12 points.

    Access and equity

    Special entry access schemes (SEAS) enable Deakin to consider disadvantaged circumstances you may have experienced and the impact upon your studies. SEAS also allows us to identify if you’re from under-represented groups when making selection decisions for some courses. SEAS does not exempt you from meeting any of the course entry requirements. Learn more about Deakin’s special entry access schemes.

    Admissions information

    Learn more about Deakin courses and how we compare to other universities when it comes to the quality of our teaching and learning. We're also committed to admissions transparency. Read about our first intake of 2024 students (PDF, 793KB) – their average ATARs, whether they had any previous higher education experience and more.

    Not sure if you can get into Deakin? Discover the different entry pathways we offer and study options available to you, no matter your ATAR or education history.

    Online studies

    Deakin offers many courses which can be studied by distance education overseas.

    However, international students living in Australia on a student visa, in each compulsory trimester (that is, Trimesters 1 and 2), must enrol in at least one unit that is offered as a Campus located unit and can, in addition enrol in units offered online. International students may undertake a maximum of up to one third (or equivalent) of their study as online study. Please note enrolment in one face to face unit in compulsory study periods is only allowed if the student is completing their final unit of study and will not exceed maximum one third (or equivalent) online requirement.

    Recognition of prior learning

    If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for credit transfer. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your credit transfer.
    Your credit transfer is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.

    You can also refer to the recognition of prior learning (RPL) system which outlines the credit that may be granted towards a Deakin University degree.

    Fees and scholarships

    Fee information

    Estimated tuition fee - full-fee paying place

    The tuition fees you pay are determined by the course you are enrolled in. The 'Estimated tuition fee' is provided as a guide only and represents the typical first-year tuition fees for students enrolled in this course. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Recognition of prior learning you have.

    Each unit you enrol in has a credit point value. The 'Estimated tuition fee' is calculated by adding together eight credit points of a typical combination of units for this course. Eight credit points is used as it represents a typical full-time enrolment load for a year.

    You can find the credit point value of each unit under the Unit Description by searching for the unit in the handbook.

    Learn more about international student fees.

    Scholarship options

    A Deakin scholarship could help you pay for your course fees, living costs and study materials. If you've got something special to offer Deakin - or maybe you just need a bit of extra support - we've got a scholarship opportunity for you. Search or browse through our scholarships

    Apply now

    Apply directly to Deakin

    Applications can be made directly to the University through StudyLink Connect - Deakin University's International Student Application Service.

    We recommend engaging with a Deakin Authorised Agent who can assist you with the process and submit the application.

    Apply through VTAC

    If you are an international student completing an Australian Year 12 in Australia or overseas, you should submit an application through the Victorian Tertiary Admissions Centre (VTAC), in addition to applying directly to Deakin through StudyLink Connect - Deakin University's international student application service.

    Need more information on how to apply?

    For information on the application process, including required documents and important dates, visit the How to apply webpage.
    If you need assistance, please contact us.

    Pathways

    Students who complete the Diploma of Communication or the Diploma of Commerce at Deakin College will be guaranteed a place in the combined Bachelor of Commerce/Bachelor of Communication and receive specified credit as per the existing agreements with Deakin College for the individual degrees that comprise this combined award.

    Alternative exits

    Careers

    Career outcomes

    The Bachelor of Commerce/Bachelor of Communication sets you up with a wide-ranging skill set for the future. Your entrepreneurial mindset will be highly valued across many industries and your in-demand transferable skills mean you will adapt and thrive in a variety of roles.

    Depending on your majors, you will have the practical experience needed to be successful as an:

    • accountant 
    • account manager 
    • brand specialist
    • business analytics professional 
    • digital creative
    • economist
    • financial planner
    • human resource manager
    • international trade officer
    • journalist
    • marketing communications strategist
    • marketing manager
    • media researcher or planner
    • public relations professional
    • social and economic policy developer.

    Professional recognition

    Deakin Business School holds the prestigious and globally recognised AACSB and EQUIS accreditations, which attest to quality, academic and professional excellence, ongoing improvement, innovation and graduate employability.

    Depending on the major you choose, your Bachelor of Commerce component may give you eligibility for a range of professional memberships and accreditations.

    Deakin Business School holds the prestigious and globally recognised AACSB and EQUIS accreditations, which attest to quality, academic and professional excellence, ongoing improvement, innovation and graduate employability.

    Deakin’s accounting major enables students to apply for the:

    The marketing major provides a one-year credit towards the  Australian Marketing Institute (AMI) five-year Certified Practicing Marketer and Chartered Marketer certification.

    Students who complete the finance major are recognised through the CFA Institute University Affiliation Program.

    The financial planning major satisfies the Financial Adviser Standards (FAS) education standards, meaning students can provide financial advice in Australia and are eligible for financial planning certification programs including:

    The human resource management major enables students to apply for the Australian HR Institute (AHRI) membership.

    Depending on the major you choose, Bachelor of Communication component graduates will be eligible to apply for the following professional accreditation depending on their choice of major:

    Students who complete the Advertising major - International Advertising Association.

    Students who complete the Public Relations major - Public Relations Institute of Australia (PRIA).

    Course learning outcomes

    Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.

    Please refer to the Course Learning Outcomes (CLOs) of each of the single degrees.