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Deakin Business School
Faculty of Business and Law
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Robin Shaw
NAME: Robin Shaw  

PRESENT POSITION:
Professor and Chair of Marketing

CAMPUS:
Burwood

ROOM:
lb3.420

TELEPHONE:
+61 3 9244 5534

FAX:
+61 3 9244 5533

EMAIL:
robin.shaw@deakin.edu.au

 

QUALIFICATIONS: TSTC Melb, BSc Melb, MBA Monash, PhD Cornell
TEACHING AND PROFESSIONAL EXPERIENCE:

Professor of Marketing, Deakin Business School, Deakin University, Melbourne.

Associate Dean (Research), Faculty of Business and Law, Deakin University, Melbourne.
  Professor of Hospitality and Tourism Research and Director of the Centre for Hospitality and Tourism Research, Victoria University, Melbourne.
Professor of Marketing, Head of the School of Marketing, and Director of the MBA Program, Griffith University, Queensland.
Professor of Management and Dean of the Faculty of Business and Computing, the University of New England, New South Wales.
Senior Lecturer and Lecturer, Graduate School of Management, Clayton campus, Monash University.
PUBLICATIONS:

Professor Shaw is the author, co-author, editor, or co-editor of more than 150 academic publications, including many articles published in international and Australian refereed journals, such as Services Marketing Quarterly, the Australasian Journal of Market Research, the International Journal of Retailing, Industrial Marketing Management, the International Journal of Management, the Australian Marketing Researcher, the Journal of Australian Marketing, Advertising, Communication, the Asia-Pacific Journal of Management, the Journal of Travel and Tourism Marketing, the Journal of Travel Research, the International Journal of Hospitality Management, the Journal of Hospitality and Tourism Research, the Asia Pacific Journal of Tourism Research, the Journal of Tourism Studies, Festival Management & Event Tourism, Current Issues in Tourism, the Journal of Vacation Marketing, the International Journal of Arts Management, Library Management, and Tourism Management, and refereed conference proceedings, including the proceedings of the American Marketing Association and the Academy of Marketing Science.

He is a co-author, with Professor Philip Kotler, of two textbooks, viz., Australian Marketing Management, and Marketing in Australia. He chaired the organising committee and co-edited the proceedings of the 2002 Australian and New Zealand Marketing Academy National Research Conference, held in Melbourne, as he did for the 1995 Research Conference of the Council for Australian University Tourism and Hospitality Education, also held in Melbourne. He is a member of editorial boards, including those of the Journal of Travel and Tourism Marketing, the Journal of International Marketing and Exporting, and the International Journal of Business Studies.

Recent publications are listed on the Deakin University Research output database. (Link opens in a new window).

RECENT RESEARCH:
  • Australian Research Council Linkage Grant - 2008-2010
    Chief Investigator - Professor R. N. Shaw
    Project title - Understanding Innovative Opera Attendees: Modelling the Responsiveness to Marketing Alternatives in a Dynamic Subscription Market
    2008: $130,000
    2009: $100,000
    2010: $85,000
    Partner Organisation – Opera Australia
  • Australian Research Council Linkage Grant - 2005-2007
    Chief Investigators - Professor R. N. Shaw and Associate Professor H. J. McDonald
    Project title - Modelling the Influence of Organisational Identification and Marketing Actions on Membership Behaviour for Australian Football League Clubs
    2005: $130,000
    2006: $70,000
    2007: $75,000
    Partner Organisation - Australian Football League
  • Australian Research Council Linkage Grant - 2003-2005
    Project title - A Longitudinal Study of the Role of Marketing Competencies in Individual and Organisational Performance
    Industry Partner - Ford Motor Company of Australia Limited
  • Australian Research Council Linkage Grant - 2003-2005
    Project title - Brand Value, Sporting Sponsorship, and Return-on-Marketing-Investment: A Longitudinal Study including the Development of a Measurement Instrument
    Industry Partner - Geelong Football Club Limited
  • Australian Research Council Discovery Grant - 2002
    Project title - Modelling the Diffusion of Innovation in Marketing Research