Publications for John Hall

Books
Malhotra, N., Hall, J., Shaw, M., Oppenheim P., Business Research Methods, Prentice Hall, Sydney, to be published 2005
Malhotra, N., Hall, J., Shaw, M., Oppenheim P., Marketing Research: An Applied Orientation 3rd ed, Prentice Hall, Sydney, to be published 2005
Malhotra, N., Hall, J., Shaw, M., Oppenheim P., Essentials of Marketing Research: 1st Australian edition, Prentice Hall, 2004
Hall, J., Ali, S., Kidd. J., Marketing Insights 3, A Student Guide to Marketing, Prentice Hall, Sydney 2005
Hall, J., Ali, S., Kidd. J., Marketing Insights 2, A Student Guide to Marketing, Prentice Hall, Sydney 2004

Chapters and Case Studies
Binney, W. and Hall, J., Oppenheim, P., 2003, A Case Study in Social Marketing: Serrated Tussock– A weed with or without a rosy future? Best Paper Series Chartered Institute of Marketing Conference, 2003.
O’Mahony, G.B., Binney, Hall, J., , The Influence of Atmospherics on Patrons in Irish Theme Pubs, in Malhotra, N., Hall, J., Shaw, M., Oppenheim P., Essentials of Marketing Research: 1st Australian edition, Prentice Hall, Sydney, due to be published mid 2004.
Binney, W., Hall, J., and Oppenheim, P. Knowledge Enhancement in the Change Process: An environmental management case study. In Malhotra, N., Hall, J., Shaw, M., Oppenheim P., Essentials of Marketing Research: 1st Australian edition, Prentice Hall, Sydney, due to be published mid 2004.

Journal Articles
A manuscript by Kennedy, W, and Hall, J, titled The Internet As a Marketing Tool For
Non-Commercial Organisations; has been sent for review to the The International Journal of Knowledge, Culture and Change Management (2004)
A manuscript titled Consumer Purchasing Behaviour for Wine: What We Know and Where We are Going, by Lockshin, L and Hall, J, has been sent for review to the International Journal of Wine Marketing(2004)
Arambewela, R, J Hall and S Zuhair Postgraduate international students from Asia: Factors influencing satisfaction. Submitted to Journal of Higher Education Marketing(2004)
A manuscript titled The Comparative Analysis Of Wine Choice Criteria For Introductory, Developing And Established Wine Consumers In A Hospitality Setting by Hall, J., Binney, W., and O’Mahony, G.B., has been sent for review to the International Journal of Wine Marketing.(2003)
Polonsky, M., Binney, W., and Hall, J., Developing Better Public Policy to Motivate Responsible Environmental Behaviour- An Examination of Managers’ Attitudes and Perceptions Towards Controlling an Introduced Species, Journal of Non-Profit and Public Sector Marketing Volume: 12 Issue: 1 2004, 93 - 107
Binney, W., Hall, J., and Oppenheim, P, Knowledge Enhancement in the Change Process: An environmental management case study, The International Journal of Knowledge, Culture and Change Management, 2003, Vol 3, 3-17.
Binney, W., Hall. J., and Shaw, M. A Further Development in Social Marketing: Application of the MOA Framework and behavioral implications, Journal of Marketing Theory , 2003, Volume 3(3); 387-403

APPLIED RESEARCH PROJECTS
Applied research projects have been undertaken for the following organisations:
Ansett Australia
Essendon City Council
D.E.E.T
Footscray City Council
Footscray Football Club
Geelong Otway Tourism Authority
Highpoint Shopping Centre
Human Services Victoria
Kodak Lynks Research Group
Melton Council
Natural Resources and Environment
Siemens
Ski Research Australia
Sussans Corporation
Western Region Economic Development Organisation
Whitehorse Plaza