RECENT RESEARCH:
to May 2004
|
Books
• Malhotra, N., Hall, J., Shaw, M., Oppenheim P., Marketing Research:
An Applied Orientation 3rd ed, Prentice Hall, Sydney, to
be published 2005
• Malhotra, N., Hall, J., Shaw, M., Oppenheim P., Essentials
of Marketing Research: 1st Australian edition, Prentice Hall,
Sydney, 2004
• Hall, J., Ali, S., Kidd. J., Marketing Insights 3, A Student
Guide to Marketing, Prentice Hall, Sydney 2005
• Malhotra, N., Hall, J., Shaw, M., Oppenheim P., Business Research
Methods, Prentice Hall, Sydney, in discussion with publisher.
Case Studies
•
O’Mahony, G.B., Binney, Hall, J., , The Influence of Atmospherics
on Patrons in Irish Theme Pubs, in Malhotra, N., Hall,
J., Shaw, M., Oppenheim P., Essentials of Marketing Research: 1st Australian
edition,
Prentice Hall, Sydney, due to be published mid 2004.
• Binney, W., Hall, J., and Oppenheim, P. Knowledge Enhancement
in the Change Process: An environmental management case
study. In Malhotra, N., Hall, J., Shaw, M., Oppenheim P., Essentials of Marketing
Research:
1st Australian edition, Prentice Hall, Sydney, due to be
published mid 2004.
Journal Article Published
•
Polonsky, M., Binney, W., and Hall, J., Developing Better
Public Policy to Motivate Responsible Environmental Behaviour-
An Examination of Managers' Attitudes and Perceptions Towards Controlling
an Introduced Species, Journal of Non-Profit and Public Sector Marketing Volume
12 Issue 1 2004, 93 - 107
Conference Papers
• Madden-Hallet H and Hall J Overcoming Barriers to Learning
in Tertiary Businesss Education Submitted to AARE Annual
Conference Melbourne November 2004
• Binney, W., Hall, J., and Oppenheim, P, Investigating Social
Marketing, Benchmarking and Public Policy Development in
Environmental Management Academy of Marketing Conference, U.K. 2004
• Binney, W., Hall, J., and Oppenheim, P, A Conceptual Model
for Investigating Social Marketing, Nonprofit Marketing
Conference , Canberra. September 2004
• Binney, W., Hall, J., and Oppenheim, P, An investigation
of motivation as a driver in environmental management,
Nonprofit Marketing Conference , Canberra. September 2004
• Kennedy, W, and Hall, J, entitled The Internet As a Marketing
Tool For Non-Commercial Organisations; has been sent for
review to the International Management Conference, August 2004.
•
O’Mahony, G.B., Binney, Hall, J., Environmental Influence in
Hotel Choice, Council for Australian University Tourism and Hospitality
Education
Conference, 2004
• Hede, A., and Hall, J Leisure and Tourism of Local Residents,
Hospitality and Tourism Conference, Glasgow 2004
•
O’Mahony, G.B., Binney, Hall, J., A Model of Environmental influence
of Hotel Choice, Academy of Marketing Conference, U.K.
2004
• Arambewela, R., J Hall and S Zuhair, The impact of Age and
Gender on satisfaction among international postgraduate
students from Asia. Academy of Marketing Conference, U.K. 2004
• Hede, A., and Hall, J Understanding the leisure motives of
visitors to tourist attractions, Council for Australian
University Tourism and Hospitality Education Conference, 2004
Industry Funding
• Attraction of $10,500.00 in industry funding for Centre
for Leisure Management Research
in the Bowater school. 'Regional Barometer' Project for
Geelong Otway Tourism .
• Siemens Brand Monitor $30,000.00
• Well down the track with discussions with Apllied Scolastic on $80,000.00
research Project.
Grants Obtained
•
CRC Research Grant $40,000. 'Understanding the impact of wine tourism
on future wine purchasing behaviour' John Hall Principal Researcher
Research Grants Applied For
•
TheAustralian Brewers' Foundation Medical Research Advisory Committee 'The
Imapct Of Environmental Cues on the Consumption of Alcohol among 18-30
year old Consumers' John Hall Principal Researcher $22,000
• Scoping study for a national statistical framework for the
contemporary music industry. To be undertaken on behalf
of the cultural ministers council statistics working group. John Hall Principal
Researcher
$16,852.
ARC Grants Development
• Meeting with industry partners to develop applications for
two linkage to be submitted in second half of 2004
Data Collection for Projects
• Collection of a sample of Data of 700, 18-25 year olds. Investigating
consumer behaviour relating to the use, purchase, downloading
and copying of music.
• Collection of data both qualitative and quantitative on the
influence of large classes on student learning. (Grant
previously obtained in 2003)
|
