Deakin Business School
Faculty of Business and Law
Marketing consists of the strategies and tactics used to identify, create and maintain satisfying relationships with customers that result in value for both the customer and the marketer.
The Master of Marketing is a specialist, professional course for graduates who have not studied marketing previously. It provides an understanding of the theoretical, practical and research frameworks which underpin marketing. Marketing can lead graduates to a variety of specialist and management opportunities. Deakin's Master of Marketing gives particular emphasis to services and international marketing.
Marketing graduates are in demand because of the wide range of industries which have adopted the value-adding approach to customers that modern marketing involves. They are seen as professionals who are adept at the development of relationships between buyers and sellers, and in managing these relationships in such a way that both parties profit by the exchange.
